The skills that move organic needles.
Frameworks, audits and playbooks from a decade of running SEO, AEO and growth at scale. Pick one, run the steps, ship something this week.
Top skills
The plays I reach for first when I land on a new audit. Six skills, ordered by how often I actually run them.
Indexing audit
Find the URLs Google chose not to index — and the structural reasons why — using log files, GSC and a crawl diff.
AEO answer capsule
Write the first 150 words so an LLM can quote them verbatim, answer-first, entity-rich, attribution-friendly.
Internal-linking sprint
Four weeks. 1,400 anchors reshuffled. A flat traffic line that turns into a curve.
Editorial brief
The brief template that survives the LLM era — what an LLM can scaffold and what a human still has to finish.
Schema graph
Person, Organization and Article schema with a sameAs identity graph — written for entity recognition, not just rich snippets.
GSC reporting
A weekly GSC export → dashboard pipeline that catches drops in 7 days instead of 30.
Latest skills
Recently added. The freshest takes — sometimes still hot, sometimes already proven.
LLM-resistant briefs
Editorial briefs an LLM can't fully complete — the human-only sections that protect quality at scale.
Zero-click recovery
Recover share-of-voice when SERP features eat your CTR — three plays that work in 2026.
Topic cluster map
Map keyword intent to a cluster topology with internal links pre-planned before writing anything.
Page-experience triage
Triage CWV regressions in a 48-hour window — what to ship first when the lighthouse score drops.
Faceted nav cleanup
Cap crawl waste from filters, sorts and combinatorial URLs — without losing any indexable surface.
Refresh prioritization
Which pages to refresh first when you have 800 in the catalogue — score, decay, opportunity.
Common questions
Ask oneSix things I get asked most. Don't see yours? Email me — I add the ones that come up more than twice.
A self-contained playbook — usually one to three pages — describing how to run a specific SEO, AEO or growth task end-to-end. Inputs, outputs, the order of operations, and the failure modes I've hit doing it for real.
Pick a skill that matches what you're trying to ship this week. Read it once, run the steps, and adapt. They're written so a senior practitioner can scan in five minutes and execute in a few days.
Yes. The whole library is free to read. Some skills link out to deeper case studies in the writing section — those are free too.
Email me a one-paragraph pitch. If it's something I'd actually use on a client, I'll publish it with attribution.
I add or revise skills roughly every other week. The counter at the top reflects the actual library size as of the last build.
Start with the writing section — most skills here have a longer-form post explaining the why. The newsletter ships one new skill or case study a month.