Thoughts on SEOAEO
Field notes on SEO, AEO, and growth. Sharing strategy, systems, and the experiments behind growing websites. Built from a decade of getting found, and getting clicks that actually convert.
Field notes on SEO, AEO, and growth. Sharing strategy, systems, and the experiments behind growing websites. Built from a decade of getting found, and getting clicks that actually convert.
AI rewrote how people discover, evaluate, and trust the things they read.
Ranking on Google still matters. But getting cited by ChatGPT, surfaced by Perplexity, and trusted by Gemini matters now too.
The sites that compound aren’t louder. They’re built for crawlers and the models reading on top of them.
That’s the work. Field notes from a decade of getting indexed, getting cited, and getting clicks that actually convert.
All of these are my own thoughts. I might be wrong (in fact, I most likely am).
Chrome's Lighthouse now grades your site for AI agents. Run it and four of the six audits do not even apply, leaving two checks you already owed human users.
Google's AI Optimization Guide reads as the fourth verse of a song the company has been singing for twenty years, publicly minimize the thing that turns out to matter.
The 2018 SEO role taxonomy is dead. Hire builders who ship schema, write for Reddit, and analyze logs themselves.
Organic growth for SaaS, B2B, and eCommerce. SEO, AEO, and the engineering.
Leading growth, SEO, and AI search across the resume builder. Strategy and the landing-page architecture behind it.
Strategy and landing pages for clients worldwide. Long-running partner work, six years and counting.
Four and a half years across blog and content strategy. The years that taught the rest.