Writing
All of these are my own thoughts. I might be wrong (in fact, I most likely am).
- AEO May 2026
Google dropped FAQ rich results on May 7, 2026. Keep your FAQ schema.
Google removed FAQ rich results from Search on May 7. Keep the schema, the markup still feeds LLMs and Bing.
7 min read - Case study Apr 2026
The internal-linking audit that doubled our clicks
A four-week project that reshuffled 1,400 anchors and turned a flat traffic line into a curve.
12 min read - Systems Mar 2026
Briefs that survive the LLM era
Rules-of-thumb for content briefs that an LLM can scaffold but only a human can finish.
6 min read - Tactics Feb 2026
What server logs tell you that Search Console can't
Three signals that only show up in raw access logs: AI bots blocked at the edge, soft-404 patterns, and crawl budget burn.
9 min read - Playbook Jan 2026
The 90-day plan for an SEO who just took the job
What to ship in the first month, what to investigate in the second, and what to leave alone until you have data.
14 min read