Writing

All of these are my own thoughts. I might be wrong (in fact, I most likely am).

AEO May 2026

How to enable the Lighthouse Agentic Browsing report and read every check

Chrome's Lighthouse now grades your site for AI agents. Run it and four of the six audits do not even apply, leaving two checks you already owed human users.

7 min read
AEO May 2026

Google's AI Optimization Guide is the fourth verse of the same song

Google's AI Optimization Guide reads as the fourth verse of a song the company has been singing for twenty years, publicly minimize the thing that turns out to matter.

9 min read
Operations May 2026

SEO outgrew the SEO team

The 2018 SEO role taxonomy is dead. Hire builders who ship schema, write for Reddit, and analyze logs themselves.

11 min read
AEO May 2026

Google dropped FAQ rich results on May 7, 2026. Keep your FAQ schema.

Google removed FAQ rich results from Search on May 7. Keep the schema, the markup still feeds LLMs and Bing.

7 min read